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THAT’S LIFE! EIGHT CREATE BECOMES EIGHT LIFE
BEGINNING JANUARY 1, 2012 ON EIGHT, ARIZONA PBS

New Lifestyle Channel Offers Greater Variety of Programs
In Popular How-to Categories, Adds New Categories Such as Fitness

PHOENIX…Nov. 30, 2011…On New Year’s Day, Eight, Arizona PBS will unveil a new lifestyle channel called Eight Life that builds on the popularity of its current how-to programming schedule airing on Eight Create. Eight Life will replace Eight Create on the same channel – 8.2HD/Cox 80. For the current program schedule, visit azpbs.org/schedule.

“We’re taking the how-to franchise of Eight Create and expanding its format to help viewers enrich their lifestyle,” said Eight’s Nancy Southgate, associate general manager – content. “Not only will Eight Life air newer and timelier programs in the most popular categories, but we’ll also add new genres, such as fitness, that will broaden our audience’s experience.”

Southgate said existing program categories best liked by viewers – home, cooking, travel, gardening, painting and crafts – will continue and be enhanced in response to viewer requests. For example, Eight Life will add Woodsmith Shop to its schedule per viewer emails and calls to the station. Some of the mainstay personalities and programs that will continue on Eight Life include This Old House, Sewing With Nancy, Best of The Joy of Painting, travel experts Rick Steves and Rudy Maxa, cooking gurus Julia Child and Jacques Pépin and the Valley’s own Barbara Fenzl, host of Savor the Southwest. Eight Create’s most popular show, America’s Test Kitchen, also will air on Eight Life.

According to Southgate, there is something for everyone on the new Eight Life channel. The station not only is reaching out to existing Eight Create viewers, but also will target niche audiences having the same special interests that are featured in Eight Life programming.

About Eight, Arizona PBS

Eight, Arizona PBS specializes in the education of children, in-depth news and public affairs, lifelong learning, and the celebration of arts and culture -- utilizing the power of noncommercial television, the Internet, educational outreach services, and community-based initiatives. The PBS station began broadcasting from the campus of Arizona State University on January 30, 1961. Now more than 80 percent of Arizonans receive the signal through a network of translators, cable and satellite systems. With more than 1 million viewers each week, Eight consistently ranks among the most-viewed public television stations per capita in the country. Arizonans provide more than 60 percent of the station's annual budget.

Eight is a member-supported service of Arizona State University.