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March 23, 2017


Host: José Cárdenas

Bernardo Ruiz

  |   Video
  • Documentary producer and director Bernardo Ruiz talks about documentary storytelling and its impact on journalism.
Guests:
  • Bernardo Ruiz - Documentary producer and director
Category: The Arts   |   Keywords: journalism, documentary, director,

View Transcript
JOSE CARDENAS: COMING UP LATER IN THE SHOW A VALLEY WOMAN WITH A BUSINESS THAT PROVIDES BOOKS FOR CHILDREN IN BILINGUAL FAMILIES.

JOSE CARDENAS: BERNARDO RUIZ IS A DOCUMENTARY PRODUCER AND DIRECTOR. LAST YEAR, KINGDOM OF SHADOW" AIRED ON ARIZONA P-B-S. IT CHRONICLED THE DRUG WAR IN THE U-S AND MEXICO. REPORTER ANGELA KOCHERGA TALKED TO BERNARDO RUIZ ABOUT DOCUMENTARY STORYTELLING AND ITS IMPACT ON JOURNALISM

ANGELA: I WANTED TO START BY ASKING HOW YOU PICK THE SUBJECT FOR YOUR DOCUMENTARY FILMS?

BERNARDO RUIZ: THAT IS A GOOD QUESTION. AS A FILMMAKER YOU NEVER KNOW WHAT PROJECT IS GOING TO MOVE FORWARD BUT I THINK LIKE YOU AND MANY REPORTERS ALWAYS HAVE A BACK POCKET STORY. SOMETHING YOU REALLY WANT TO WORK ON IF GIVEN THE OPPORTUNITY. I AM DRAWN TO THE THEMES THAT LOOK AT THE BORDER LAND AND THE RELATIONSHIP BETWEEN THE UNITED STATES AND MEXICO IN PART BECAUSE OF MY HERITAGE, BECAUSE I WAS BORN IN MEXICO AND RAISED IN THE U.S., AND IN MY CASE NEW YORK BUT ALSO I THINK IT IS A RICH AREA FOR STORYTELLING. I THINK THERE IS A BLIND SPOT ON THE PART OF A LOT OF MEDIA OUTLETS ESPECIALLY EAST COAST TOWARD BORDER AND U.S.-MEXICO STORIES. ANY OPPORTUNITY I GET TO DO A DEEP DIVE, LONG FORM STORY ABOUT THAT RELATIONSHIP I REALLY JUMP AT THE OPPORTUNITY.

ANGELA: THIS IS A TIME WE HAVE A NEW ADMINISTRATION AND A LOT OF FOCUS ON THE BORDER AND RHETORIC ABOUT THE BORDER. AS A DOCUMENTARY FILMMAKER WHAT IS THE REALITY YOU ARE TRYING TO PORTRAY BEYOND THE STEREOTYPES?

BERNARDO RUIZ: I THINK YOU TOUCH ON THE WORD. STEREOTYPES. THAT IS WHAT I AM LOOKING TO MOVE PAST AND I AM INTERESTED IN GETTING UNDERNEATH THE SKIN OF THE PEOPLE I AM FOLLOWING. IN THE LAST FEATURE FILM THAT I WORKED ON, "KINGDOM OF SHADOWS" WHICH AIRED THIS PAST SEPTEMBER AND THAT YOU AND ALFREDO CORCHADA CONSULTED ON WHAT I REALLY WANTED TO DO WAS MOVE BEYOND THE STEREOTYPES WE SEE WE SEE RESIDENTS OF THE BORDER LINE. WE HAD SOMEONE THAT LOOKED LIKE A BIKER AND WHAT MANY PEOPLE WOULD CONSIDER A DRUG DEALER WAS IN FACT A HIGH RANKING HOMELAND SECURITY INVESTIGATOR. WE HAVE A COWBOY IN THE FILM WHO TO MANY PEOPLE LOOK LIKE THE MARLBORO MAN BUT IS A DRUG SMUGGLER, FORMER DRUG SMUGGLER. SO I THINK WHAT I LOVE ABOUT THE BORDER LANDS IS HOW RICH AN AREA IT IS AND HOW IT DEFIES STEREOTYPES IN AND OF ITSELF. I THINK WE HAVE A UNIQUE OPPORTUNITY AS DOCUMENTARY MAKERS TO PROBE STORIES THAT MOVE BEYOND THE SUPERFICIAL PORTRAIT OF THE PLACE.

ANGELA: HOW DO YOU ENGAGE VIEWERS AND AUDIENCE? WE ARE UNDER THE IMPRESSIONS PEOPLE HAVE A SHORT ATTENTION SPAN. IS THAT EVEN ACCURATE AND HOW DO YOU BRING PEOPLE INTO THESE DEEPER DIVES?

BERNARDO RUIZ: I THINK WE ARE IN THE ERA OF BINGE WATCHING. TO THE SURPRISE OF MANY CUTE EXECUTIVES PEOPLE ARE WATCHING HOURS OF PROGRAMMING. I THINK IF ANYTHING WERE IN A MOMENT OF KIND OF EMBARRASSMENT OF RICHES INTERMS OF PROGRAMMING, NETFLIX, AMAZON, MANY DIFFERENT OUTLETS COMMISSIONING THESE SHOWS. THESE LONG FORM SHOWS THAT YOU HAVE TO INVEST A LOT OF TIME INTO AND I THINK IT IS A VERY EXCITING TIME FOR LONG FORM STORYTELLING. IT IS A LITTLE LIKE JUMPING INTO NOVEL. ITS SOMETHING YOU CAN REALLY SPEND TIME WITH. IT IS GRATIFYING AS A DOCUMENTARY MAKER BECAUSE KNOWING THERE IS A LOT OF SHORT-FORM CONTENT BEING PRODUCED LIKE SNAPCHAT AND TWITTER AND OTHER FORMS OF SOCIAL MEDIA ARE INTERESTING PLATFORMS FOR SHORT-FORM CONTENT BUT THERE IS A HUGE AUDIENCE FOR THE LONG-FORM AS WELL. THAT’S WHERE I SEE MOST OF MY WORK HEADING. THAT IS WHAT I AM EXCITED ABOUT DOING. IT IS AN OPPORTUNITY TO GO DEEPER AND TELL THE RICH AND COMPLEX STORIES.

ANGELA: HAS SUPPORT FOR DOCUMENTARY FILMMAKERS -- PEOPLE HAVE THIS IMAGE WHERE IT IS HARD TO BREAK INTO IT AND IT IS BUT ARE THERE OTHER PLACES TO WATCH DOCUMENTARIES AT? PBS HAS BEEN A LONG SUPPORTER BUT IN GENERAL HOW DO YOU SEE THAT SUPPORT?

BERNARDO RUIZ: IT IS A CHALLENGE. THERE IS MORE OUTLETS IN THE PAST. PUBLIC MEDIA HAS DONE A LOT FOR DOCUMENTARY. I ALWAYS WANT TO SEE IT DOING MORE BUT IT IS DOING A LOT WITH VOP LENS AND INDEPENDENT LAND. THEY SHOWCASE SOME OF THE MOST ORIGINAL DOCUMENTARY WORK OUT THERE. THERE ARE COMMERCIAL PLAYERS FUNDING DOCUMENTARIES. THE LAST FILM I MADE WAS A HUNDRED PERCENT FINANCED THROUGH PRIVE PRIVATE MONEY. SO THERE ARE OPPORTUNITEIS BECAUSE THE AUDIENCE APPETITE IS THERE. ITS ALWAYS BEEN THERE BUT I THINK THE PRODUCTION VALUES HAVE CAUGHT UP WITH THE STORIES AND I THINK THAT PEOPLE HAVE A HUNGER FOR BACKSPACED REPORTING, HUMAN CENSOR STORYTELLING. WE WANT DRAMATIC AND COMPELLING STORIES BUT PEOPLE ARE LOOKING FOR STORIES ABOUT PEOPLE AND SITUATIONS THAT MOVE BEYOND THE SHORTSIDED AND OFTEN SUPERFICIAL TREATMENT THAT A LOT OF CABLE NEWS CAN GIVE US.

ANGELA: WHAT ABOUT IN THIS ERA, FAKE NEWS, WHAT IS THE ROLE OF THE DOCUMENTARY FILMMAKER AND THE RESPONSIBILITY RIGHT NOW?

BERNARDO RUIZ: I THINK ONE OF THE THINGS THAT WE SAW WITH FAKE NEWS IS THAT IT WAS ABLE TO SPREAD BECAUSE OF THE -- ITS DISTRIBUTION THROUGH SOCIAL MEDIA. ONE OF THE THINGS THAT IS INTERESTING IN DOCUMENTARIES THAT WE CAN SPEND A LONG TIME WITH A STORY AND LOOK AT THE SHADES AND COMPLEXITIES OF A STORY AND I THINK LIKE OUTLETS FILMMAKERS BECOME -- PEOPLE GO TO CERTAIN FILMMAKERS BECAUSE THEY KNOW THEYRE GOING TO DO CERTAIN TYPES OF STORIES. THE VETERAN FILMMAKER FREDRICK WISEMAN WHO HAS BEEN MAKING FILMS ABOUT ECOSYSTEMS AND PLACES. PEOPLE KNOW WHO THEY GO SEE ONE OF HIS FILMS HE WILL DO AN IN DEPTH PORTRAIT OF A PLACE. I THINK THESE TYPES OF STORIES HAVE AN ABILITY TO GET BEYOND THE SUPERFICIAL AND FLASHY. FAKE NEWS THRIVES IN THE SUPERFICIAL ENVIRONMENTS. I THINK IF YOURE TALKING ABOUT LONG TERMS STPRIES, I THINK ITS HARDER TO PULL THE WOOL OVER PEOPLE EYES.

ANGELA: YOU HAVE HAD A COMMITMENT TO TYING THE TOSS BORDER STORIES. WHAT ABOUT LATINO STORIES AND GETTING MORE OF THOSE VOICES ON THE AIR AND IN FILM?

BERNARDO RUIZ: I THINK NOW MORE THAN EVERY WE REALLY NEED STORY TELLING THAT LOOKS AT THE TRUE DIVERSITY IN THE COUNTRY AND I FOCUSED ON THE DIVERSITY OF THE LATINO COMMUNITY. IF YOU LOOK AT THE MEXICAN-AMERICAN POPULATION ALONE I THINK IT IS ROUGHLY 10% OF THE U.S. POPULATION THAT CAN TRACE ITS HERITAGE TO MEXICO AND THE FACT THERE ISN'T MORE STORYTELLING ABOUT THAT COMMUNITY IS SOMETHING I'M ALWAYS SURPRISED BY AND I FEEL LIKE IT IS THIS MISSED OPPORTUNITY. WE HAVE SUCH AN OPPORTUNITY TO TELL, AGAIN, DEEPER, MORE COMPLEX STORIES AND IT IS JUST SOMETHING THAT I THINK WE NEED TO CONTINUE TO WORK ON. I THINK THAT IS ACTUALLY SOMETHING THAT PUBLIC MEDIA CAN DO PERHAPS BETTER THAN OTHER OUTLETS.

ANGELA: THANK YOU FOR JOINING US. WE LOOK FORWARD TO YOUR NEXT PROJECT.

BERNARDO RUIZ: THANKS SO MUCH.

Maricopa Integrated Health System

  |   Video
  • Maricopa Integrated Health System is moving ahead with a plan to reinvent the way health care is delivered to patients and to the community. The plans include replacing the aging Maricopa Medical Center and rebuilding several outpatient health clinics. Mary Rose Wilcox, Maricopa County Special Health Care District board member and Steve Purves, president and CEO for the Maricopa Integrated Health System share details about the plans.
Guests:
  • Mary Rose Wilcox - Maricopa County Special Health Care District board member Steve Purves - President and CEO for the Maricopa Integrated Health System
Category: Medical/Health   |   Keywords: health care, Maricopa Medical Center, ,

View Transcript
JOSE CARDENAS: GOOD EVENING AND WELCOME TO HORIZONTE. I'M JOSE CARDENAS. MARICOPA COUNTY HOSPITAL AND HEALTH CARE SYSTEM IS MOVING FORWARD WITH A $1 BILLION PLAN TO IMPROVE PATIENT CARE AND COMMUNITY HEALTH. PLUS, WE'LL TALK TO A DOCUMENTARY DIRECTOR AND PRODUCER ABOUT HIS FILMS AND COVERING BORDER ISSUES. AND, A VALLEY WOMAN WINS A BUSINESS COMPETITION AND LAUNCHES A SUBSCRIPTION SERVICE FOR SPANISH LANGUAGE CHILDREN'S BOOKS. ALL THIS COMING UP NEXT ON ”HORIZONTE".

"HORIZONTE" IS MADE POSSIBLE BY CONTRIBUTIONS FROM THE FRIENDS OF ARIZONA PBS, MEMBERS OF YOUR PBS STATION. THANK YOU.

JOSE CARDENAS: MARICOPA INTEGRATED HEALTH SYSTEM IS MOVING AHEAD WITH A PLAN TO REINVENT THE WAY HEALTH CARE IS DELIVERED TO PATIENTS AND TO THE COMMUNITY. THE PLANS INCLUDE REPLACING THE AGING MARICOPA MEDICAL CENTER AND REBUILDING SEVERAL OUTPATIENT HEALTH CLINICS. JOINING ME IS MARY ROSE WILCOX, BOARD MEMBER FOR THE MARICOPA COUNTY SPECIAL HEALTH CARE DISTRICT. AND STEVE PURVES, PRESIDENT AND C-E-O FOR THE MARICOPA INTEGRATED HEALTH SYSTEM. THANK YOU BOTH FOR JOINING US ON "HORIZONTE." STEVE, THIS HAS BEEN A LONG TIME COMING IN SOME RESPECTS. THERE WAS A BOND ISSUED IN 2014??

STEVE PURVES: NOVEMBER 2014.

JOSE CARDENAS: WHAT HAVE YOU BEEN DOING SINCE THEN TO GET READY FOR THIS ANNOUNCEMENT?

STEVE PURVES: WE HAVE BEEN PLANNING FOR THE REINVENTION OF OUR HEALTHCARE SYSTEM AND ARE FORTUNATE THROUGH THE GENEROSITY OF THE PUBLIC HAVE THE RESOURCES TO REPLACE OUR AGING FACILITIES AND ACTUALLY REINVENT THE WAY HEALTH CARE IS DELIVERED FOR THE FUTURE BECAUSE AS WE KNOW HEALTH CARE HAS BEEN RAPIDLY CHANGING.

JOSE CARDENAS: AS I UNDERSTAND IT, THOUGH, ONE OF THE REASONS WHY IF IS ONLY NOW IN 2017 THAT YOU ARE READY TO GO FORWARD IS YOU WERE GETTING THE SYSTEM READY AND PREPARED?

STEVE PURVES: CORRECT. IN 2013, MARICOPA INTEGRATED HEALTH SYSTEM AS THE REGION'S SAFETY NET SYSTEM OF CARE LOST A LARGE AMOUNT OF SUPPLEMENT FUNDING DUE TO THE EXPIRATION OF A SAFETY NET CARE POOL. WE HAD TO MAKE UP OVER $50 MILLION IN SUPPLEMENT FUNDING AND THAT TOOK A LOT OF HARD WORK BY A LOT OF EMPLOYEES, OUR PHYSICIANS, AND THE BOARD WAS ENGAGED IN THAT PROCESS. WE FINALLY GOT OUR FINANCES IN ORDER AND DURING THAT TIME WE WENT THROUGH A FAIRLY EXHAUSTIVE PLANNING PROCESS TO MAKE SURE WE HAD THE RIGHT EXPERTS ASSEMBLED TOGETHER TO ASSIST US. IT HAS BEEN SEVERAL YEARS BUT WE READY TO GO AND EXCITED ABOUT WHAT WE ARE GOING TO BE ABLE TO DO FOR THE COMMUNITY.

JOSE CARDENAS: I WANT TO GO THROUGH AND UNPACK THE PLANS THAT HAVE BEEN LAID OUT. BEFORE WE DO THAT, MARY ROSE, YOU ARE NEW TO THE BOARD BUT NOT NEW TO THE WHOLE ISSUE BECAUSE YOU WERE ON THE OTHER SIDE OF THE TABLE.

MARY ROSE WILCOX: I WAS A MARICOPA COUNTY BOARD SUPERVISOR AND I APPOINTED MYSELF TO THE BOARD INSTEAD OF APPOINTING SOMEBODY BECAUSE HEALTH ISSUES ARE PREVALENT IN THE COMMUNITY AND I THOUGHT I NEED TO UNDERSTAND HOW THE SYSTEM WORKS. I SERVED FOR 14 YEARS. WE SPUN IT OFF INTO A TAXATION DISTRICT SO IT COULD SURVIVE AND GENERATE MORE MONEY AND DO THINGS LIKE GO OUT FOR BONDS TO BUILD NEW FACILITIES. SO IM BACK ON THE BOARD, I RETIRED AND WANTED TO STILL GIVE BACK AND RAN AND GOT ELECTED IN NOVEMBER AND STARTED SERVING IN DECEMBER.

JOSE CARDENAS: AND PART OF THE REASON THAT I THINK PEOPLE VIEW YOUR PRESENSCE THERE AS YOUR INVOLVEMENT OVER THE YEARS AS SO IMPORTANT IS THE LARGEEST HISPANIC POPULATION THE HOSPITAL SERVES STANDS OUT.

MARY ROSE: VERY MUCH SO. WE HAVE 85% LATINO PARTICIPATION IN SOME CLINICS AND IN HEAVY HISPANIC AREAS LIKE SOUTH PHOENIX AND AVONDALE. AND THE CLINICS ARE SERVING THEM. I THOUGHT IT WAS VERY IMPORTANT FOR ME TO GO ON AND BRING DIVERSITY TO THE BOARD AND ALSO BRING IN THIS BUILDING PROGRAM WE ARE GOING TO HAVE MASSIVE COMMUNITY MEETINGS AND I WANT TO MAKE SURE THE RIGHT PEOPLE ARE THERE, PEOPLE WHO USE THE CLINIC IN GUADALUPE COME TO MEETINGS AND WE GET THEIR TOWN AND COUNCIL AND MAYOR SO WE KNOW WHAT THEY WANT IN HEALTH CARE. WE WILL SHARE WHAT OUR IDEAS ARE BUT THEY HAVE TO DRIVE IT.

JOSE CARDENAS: STEVE, I THINK PEOPLE THINK OF ONE HOSPITAL BUILDING AT 24TH AND ROOSEVELT BUT IT IS A SYSTEM. DESCRIBE THAT AND TELL US HOW IT WILL CHANGE.

STEVE PURVES: WE WHERE MUCH MORE THAN A HOSPITAL. EVERYBODY IS FAMILIAR WITH MOEP MARICOPA MEDICAL CENTER. THAT IS OUR TEACHING CENTER. THAT IS WHERE YOUR ARIZONA BURN CENTER, WHICH IS THE SECOND LARGEST BURN PROGRAM IN THE UNITED STATES, IS LOCATED. THEY DO PHENOMENAL WORK. OUR LEVEL ONE TRAUMA CENTER IS THERE AND OUR IN PATIENT TEACHING PROGRAMS AND OUR IN-PATIENT SERVICES. WE HAVE A SPECIALITY CLINIC ON THE CAMPUS AS WEM. WE ARE MORE THAN THAT. WE HAVE TWO FREE STANDING BEHAVIORAL HEALTH HOSPITALS. ONE ON THE THE CAMPUS CALLED THE BEHAVIOR HEALTH ANEX AND DESERT MESA. WHICH IS A FREE STANDING BEHAVIORAL HEALTH HOSPITAL IN MESA. THE CAPACITY WE HAVE TO SERVE BEHAVIORAL HEALTH SERVICES HAS LONG SINCE BEEN INADEQUATE. WE ALSO HAVE A NETWORK OF 14 COMMUNITY HEALTH CENTERS ALL THROUGHOUT MARICOPA COUNTY AND EVERY SINGLE ONE OF THOSE FACILITIES WILL BE ADDRESSED THROUGH PROPOSITION 480 THE FUNDING WE HAVE NOW TO REINVENT OUR HEALTH SYSTEMS.

JOSE CARDENAS: SO WHERE DOES THIS ALL BEGIN? IS THE MAIN HOSPITAL BUILDING GOING TO BE RAISED AND BUILT A NEW FACILITY?

STEVE PURVES: WE WILL GET STARTED ON THE CLINIC NETWORKS FIRST BECAUSE THEY ARE EASIER. THE CLINICS IN THE OUTLYING AREA IS WHERE WE EXTEND THE ACCESS TO CARE TO VULNERABLE POPULATIONS IN PLAR. THE PLAN FOR THE HOSPITAL IS TO BUILD THE NEW FACILITY ON OUR CAMPUS IN ROOSEVELT. THERE WILL BE A CAMPUS MASTER PLAN DEVELOPED FOR THAT. ULTIMATELY, THE EXISTING BUILDING WILL BE RAISED AND TORN DOWN TO MAKE ROOM FOR OTHER FACILITIES WE NEED AND MAKE SURE WE ARE FULFILLING OUR TEACHING MISSION BUT TO MAKE SURE WE HAVE AN INPATIENT POLITICAL THAT WORKS THE RIGHT WAY AND MAKES US MORE SUFFICIENT.

JOSE CARDENAS: MARY ROSE, WE WERE TALKING ABOUT THE LARGE HISPANIX POPULATION AND AS I UNDERSTAND ABOUT A THIRD OF THEM ARE MONOLANGUAGE SPEAKERS. HOW ARE YOU GOING TO GET THEM INVOLVED IN THIS PLANING PROCESS?

STEVE PURVES: THE HOSPITAL IS VERY BILINGUAL. WHEN YOU GO INTO THE HOSPITAL, THERE INTERPRETERS ALL OVER THE PLACE. MANY OF THE STAFF AS WELL. WE WILL REACH OUT AND HAVE INTERPRETERS AT THE MEETING, THAT PEOPLE FEEL WELCOME, WE WILL BE USING HISPANIC MEDIA TO ATTRACT THEM. WE ARE DOING A LOT OF MARKETING TO GET THEM THERE. I FEEL AS THE COUNTY, MANY PEOPLE KNOW THE COUNTY HOSPITAL AND FEEL COMFORTABLE AND WE JUST HAVE TO REACH OUT AND SAY IN THIS BUILDING THESE ARE GOING TO BE YOUR BUILDINGS. TAXPAYERS ARE PAYING FOR IT AND WANT TO MAKE SURE THEY ARE IN THE RIGHT LOCATION. THE 14 CLINICS WE HAVE HAVE BEEN ESTABLISHED FOR DECADES SO WE ARE DOING A LOT OF STUDYING. WHAT THE BOARD DID FOR TWO YEARS IS A LOT OF EXTENSIVE WORK AND SEEING WHERE THE NEED IS. FOR EXAMPLE, ON BELL ROAD THERE IS A LARGE HISPANIC POPULATION AND NO MEDICAL SERVICE. ARE WE GOING TO LOOK AT OTHER AREAS? THAT IS THINGS WE HAVE TO DECIDE.

JOSE CARDENAS: STEVE, YOU MADE IT CLEAR YOU ARE NOT JUST TALKING ABOUT KNOCKING DOWN BUILDINGS BUT REINVENTING HEALTH CARE. HOW SO?

STEVE PURVES: HEALTH CARE IS REALLY CHANGING. IT HAS CHANGED OVER THE LAST FIVE YEARS DRAMATICALLY. THERE IS MORE EMPHASIS ON TAKING CARE OF PEOPLE OUTSIDE THE HOSPITAL AND ADDRESSING SOCIAL NEEDS AND SOCIAL DETERMANANCE THAT IMPACT THEIR WELLBEING AND THAT TAKES A DIFFERENT CARED MODEL THAN BEFORE THAT WAS TESTS, TREATMENTS AND TRANSACTIONS. THE FUTURE OF HEALTH CARE IS MORE POPULATION BASED, IT WILL BE MORE INTEGRATED AND FOCUSED ON MAKING SURE PEOPLE ACHIEVE THEIR HIGHEST STATE OF ILLNESS RATHER THAN TAKING CARE OF THEM WHEN THEY ARE JUST ILL. WE NEED THAT BUT WANT TO MAKE SURE OUR CLINICS ARE INTEGRATED SO THEY CAN RECEIVE INTEGRATED, BEHAVIORAL CARE, IN ADDITION TO THE SPECIALTY SERVICES THAT THESE COMMUNITIES NEED. IT IS A DIFFERENT APPROACH AND WE HAVE THE OPPORTUNITY TO REINVENT OUR SYSTEM SO IT WORKS BETTER, COST EFFECTIVE, AND PRODUCED BETTER PATIENT OUTCOMES AND PATIENTS AND FAMILIES HAVE BETTER EXPERIENCE OF CARE AND THAT TAKES MORE THAN BRICKS AND MOTOR.

JOSE CARDENAS: SO STEVE, THE GORILLA IN THE ROOM IS OF COURSE THE REPEAL OF OBAMACARE. IT MAY NOT PASS THIS WEEK BUT SOMETHING IS GOING TO HAPPEN, WHAT IS THE LIKELY IMPACT OF THAT?

STEVE PURVES: WE ARE VERY CONCERNED ABOUT THE REPEAL OF THE AFFORDABLE CARE ACT ESPECIALLY IF IT IS NOT REPLACED WITH SOMETHING THAT INSURES THE UNINSURED PATIENTS HAVE ACCESS TO CARE. WE ARE A LARGE SAFETY NET OF CARE. WE HAVE A LARGE AMOUNT OF UNCOMPENSATED CARE WE ARE PROVIDING. WHAT HAPPENS TO MEDICAID AND THE ACCESS PROGRAM IN THE STATE HAS A PROFOUND IMPACT ON US. WE ARE VERY CONCERNED ABOUT IT AND HAVE BEEN VERY ENGAGED WITH OUR CONGRESSIONAL DELEGATION. WE WILL SEE WHAT HAPPENS IN THE HOUSE THIS THURSDAY BUT WE HAVE HOPEFULLY THERE WILL BE A REASONABLE APPROACH AS IT TRICKLES DOWN TO THE STATE SO WE PROTECT THE SAFETY NET WERE THE VULNERABLE POPULATION.

JOSE CARDENAS: MARY ROSE, IF THINGS GO FORWARD AS YOU HOPE THEY DO, WHAT WILL THE HISPANIC COMMUNITY SEE THAT IS DIFFERENT THAN THE KIN DOF CARE THEYRE GETTING NOW?

MARY ROSE: WE WILL COME IN AND TALK. WE HAVE THE MCDOWEL HIV CLINIC AND WE MAY NEED A SPECIALITY CLINIC. MANY IMMIGRANT CHILDREN COME IN WITHOUT VACCINES AND PRIMARY CARE THAT OUR CHILDRENS WHO LIVED HERE FOR AGES HAVE GOTTEN. WE WILL LOOK IN THE COMMUNITY AND MAY SEE A SPECIALITY CLINIC FOR THE HISPANIC CHILDREN COMMUNITY. THERE COULL DBE ALL KINDS OF POSSBILITIES. THE OTHER THING IS WE ARE TRYING TO FIND PARTNERS AND TALKING TO NON-PROFITS AND WE MAY TEAM UP AND WE WILL TRY TO STRETCH THE BOND.

JOSE CARDENAS: SO IT WILL LIVE UP TO THE NAME OF INTEGRATED HEALTH CARE SYSTEM. THANK YOU BOTH FOR JOINING US.

Sol Book Box

  |   Video
  • Sol Book Box is a subscription box service that provides books and other items to children in bilingual families. Vanessa Nielsen, Sol Book Box CEO, talks about the service.
Guests:
  • Vanessa Nielsen - Sol Book Box CEO
Category: Education   |   Keywords: education, language, Sol Book Box,

View Transcript
JOSE CARDENAS: SOL BOOK BOX IS A SUBSCRIPTION SERVICE FOR BILINGUAL FAMILIES. JOINING ME TO TALK ABOUT THIS SERVICE IS VANESSA NIELSEN, C-E-O OF SOL BOOK BOX. WELCOME BACK. YOU HAVE BEEN ON THE SHOW BEFORE TALKING ABOUT YOUR ARTISTIC ADD VENTURES. THIS ALL STARTED ON AN UNI VISION SHOW SIMILAR TO SHARK TANK. WE HAVE A PICTURE OF YOU WHEN YOU APPEARED ON THE SHOW. WE WILL PUT IT ON UP ON THE SCREEN. TELL ME ABOUT THAT EXPERIENCE.

VANESSA NIELSON: YEAH, SO IT IS PITCH ME YOUR DREAMS. THE AUDITIONS WERE LAST MAY AND THEY INVITE HISPANIC BUSINESS OWNERS OR PEOPLE WHO HAVE AN IDEA FOR A BUSINESS PITCH WHAT THEY WANT TO START. THERE WERE 13 SEMIFINALISTS ALL OF US LATINOS FROM AROUND THE VALLY THEN AFTER THREE ROUNDS OF JUDGING I ENDED UP WINNING THAT COMPETITION. IT WAS AMAZING.

JOSE CARDENAS: WHAT WE ARE TALKING ABOUT IS SOMETHING YOU CAME UP WITH. SOL MEANING SUN AND YOU PUT TOGETHER THESE BOXES WITH READING MATERIALS. WHAT MADE YOU THINK THAT WAS SOMETHING THAT THE PUBLIC WOULD WANT?

VANESSA NIELSON: WELL, I MEAN REALLY IT IS VERY PERSONAL. IT STARTED BECAUSE WHEN WE HAD OUR BABY, OUR OLDEST SHE IS TWO NOW, WE WANTED HER TO BE BILINGUAL AND TRIED TO BUY BOOKS FOR HER AND IT WAS HARD TO FIND THEM HERE IN THE UNITED STATES. I KEPT SEEING THE SAME ONE OR I DIDN’T LOVE THE TRANSLATIONS

JOSE CARDENAS: IS THAT A PICTURE OF YOUR LITTLE GIRL?

VANESSA NIELSON: THAT IS HER. I JUST WISHED SOMEBODY WOULD HAND ME A BUNCH OF BOOKS IN SPANISH I COULD READ HER AND THERE WAS NOTHING LIKE THAT SO I THOUGHT I SHOULD START A SERVICE LIKE THAT AND INCLUDED IN THE BOX BESIDES BOOK IS TOYS AND OTHER THINGS THAT RELATE.

JOSE CARDENAS: WE JUST HAD A PICTURE OF THEM ON THE SCREEN FEATURING A FAMOUS DRUMMER AND TOYS AS YOU SAID. YOU HAVE TWO CATEGORIES AS I UNDERSTAND IT OF KIDS AGES YOU ARE PITCHING TO. LET'S TALK ABOUT THAT.

VANESSA NIELSON: THE FIRST ONE IS FOR BABIES ,0-2, SO BOARD BOOKS AND SMALLER TOYS. THE OTHER IS 3-7 SO PICTURE BOOK AND THE ACTIVITIES ARE MORE INVOLVED DEPENDING ON THE AGE OF THE KID. INSTEAD OF READING BEING A CHORE, I WANT IT TO BE SOMETHING THEY ARE EXCITED ABOUT AND ESPECIALLY ABOUT READING IN SPANISH WHICH MAY NOT BE THE LANGUAGE THEY HEAR EVERY DAY EVERYWHERE.

JOSE CARDENAS: HOW DOES THE SUBSCRIPTION SERVICE WORK?

VANESSA NIELSON: THERE ARE DIFFERENT PLANS. YOU CAN CHOSE A MONTHLY BASES OR PREPAY FOR THREE MONTHS, SIX MONTHS OR A YEAR. IT JUST DEPEND ONS WHAT PEOPLE WANT TO COMMIT TO. WE HAVE OPTIONS AND IF THERE ARE EVER LEFTOVER BOXES WE WILL LEAVE THEM IN THE SHOP AND THEY CAN BE PURCHASED AS A ONE-TIME GIFT LIKE A BABY SHOWER. IT JUST DEPENDS ON WHAT PEOPLE ARE LOOKING FOR. WE HAVE LOTS OF OPTIONS.

JOSE CARDENAS: I HAVE BEEN ON YOUR WEBSITE AND ONE OF THE THINGS YOU STRESS IS THE SELECTION OF THE MATERIALS SO IT IS CAREFULLY VETTED BECAUSE THERE IS NOT MUCH AVAILABLE IN THE UNITED STATES. HOW DO YOU GO ABOUT THAT PROCESS?

VANESSA NIELSON: THAT IS MY FAVORITE PART OF THE BUSINESS. I WENT TO THE BIGGEST BOOK FAIR IN LATIN AMERICA AND THERE WERE PUBLISHERS AND DISTRIBUTORS AND I MET WITH A LOT OF THEM AND TRIED TO FIND THE ONES THAT I THOUGHT WOULD BEST HELP PARENTS READ IN SPANISH TO THEIR KIDS AND HAVE KIDS BE EXCITED ABOUT THE BOOKS AND NOT HAVE WEIRD STORY LINES OR PICTURES THAT WERE NOT ENGAGING. THAT IS MY FAVORITE PART; RESEARCHING THE BOOKS.

JOSE CARDENAS: SPEAKING OF FINDING STUFF, HOW TO PEOPLE GET AHOLD OF YOU, HOW DO PEOPLE ORDER THE BOOKS?

VANESSA NIELSON: THE WEBSITE IS SOLBOOKBOX.COM AND ALL THE INFORMATION IS THERE. WE HAVE A Q&A SESSION. OR THEY CAN E-MAIL US IF THERE ARE ANY QUESTIONS AND I CAN ANSWER THEM.

JOSE CARDENAS: SOUNDS LIKE A GREAT PROGRAM. I UNDERSTAND YOU HAVE HAD A LOT OF INTEREST IN CALIFORNIA, FLORIDA, AS WELL AS ARIZONA AND YOU ARE LOOKING FOR BIGGER THINGS

VANESSA NIELSON: YEAH, YEAH!

JOSE CARDENAS: THANK YOU FOR JOINING US ON "HORIZONTE" TO TALK ABOUT IT.
JOSE CARDENAS: THAT'S OUR SHOW FOR THIS EVENING. THANK YOU FOR WATCHING. FROM ALL OF US HERE AT HORIZONTE AND YOUR ARIZONA P-B-S STATION. I'M JOSE CARDENAS, HAVE A GOOD NIGHT.