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Can be used after 7 p.m., Tuesday, May 25, 2004
FOR INFORMATION
Contact Dr. Bruce Merrill (970) 927-0922
BUSH AND KERRY STILL IN CLOSE RACE
BUSH'S APPROVAL SLIPS ON ECONOMY, TERRORISM AND IRAQ
MAJORITY SAY TOO MUCH MEDIA COVERAGE OF PRISONER ABUSE
A new statewide poll of 377 registered voters in Arizona conducted by KAET-TV/Channel
8 and the Walter Cronkite School of Journalism and Mass Communication at
Arizona State University May 20-23, 2004, found the following:
· President George W. Bush and Sen. John Kerry are in a close race.
Bush received 43 percent of the vote, Kerry 38 percent, Nader 2 percent;
17 percent were undecided. The difference between Bush and Kerry is not
statistically significant.
· There has been little change in the Bush-Kerry race since last
month's poll. In April, Bush received 41 percent of the vote, Kerry 38 percent,
Nader 3 percent and 18 percent were undecided.
· Bush's ratings on how he is handling the economy, the war on terrorism
and the situation in Iraq have declined over the past few weeks.
· Forty-one (41) percent of those interviewed approved of the way
Bush is handling the economy, down from 44 percent last month.
· Fifty-one (51) percent approved of the way Bush is handling the
war on terrorism, down from 60 percent in April.
· Thirty-nine (39) percent approved of the way the president is
handling the war in Iraq, down from 46 percent in February.
· Most Kerry supporters still say their support is more a vote against
Bush than for Kerry, but the percentage of those saying so (68 percent)
has declined from 85 percent in last month's survey.
· The crossover factor which favored Bush in April (more Democrats
voting for Bush than Republicans voting for Kerry) has virtually disappeared.
While 13 percent of the Democrats are now voting for Bush, 11 percent of
the Republicans are crossing over and voting for Kerry.
· Independents favor Kerry (47 percent) over Bush (35 percent).
Four (4) percent say they will vote for Nader and 14 percent are undecided.
· A "gender gap" is emerging in Arizona with women more
likely to support Kerry and men more likely to support Bush. The male vote
was 53 percent for Bush, 33 percent for Kerry, 3 percent for Nader and 11
percent undecided. The female vote was 36 percent for Bush, 47 percent for
Kerry, 1 percent for Nader and 16 percent undecided.
· A majority of registered voters felt Secretary of Defense Donald
Rumsfeld should not resign. Republicans, self-identified conservatives and
people who regularly attend church were least likely to call for Rumsfeld's
resignation.
· Most Arizona voters feel there has been too much media coverage
of the prisoner abuse in Iraq. Fifty-eight (58) percent said there was too
much coverage, 28 percent said the amount of coverage was about right, 11
percent said there should be more coverage and 3 percent had no opinion.
· Republicans, conservatives, and frequent churchgoers were most
likely to feel there has been too much coverage.
· Sixty-eight (68) percent of those interviewed felt that additional
pictures and videos of prisoner abuse should not be shown. Twenty-eight
(28) percent wanted the additional pictures shown and 4 percent had no opinion.
Women were less likely than men to want additional information released.
· Seventy-seven (77) percent of those polled did not favor showing
the video in which an American hostage was beheaded by terrorists. Nineteen
(19) percent felt the video should be shown and 4 percent had no opinion.
Women were less supportive than men of releasing the video where the American
hostage was beheaded.
· Eighteen percent (18) of Arizona voters said the extensive coverage
of the prisoner abuse situation in Iraq changed their position on the war
in Iraq. Ninety-four (94) percent of those who said they are having a change
of mind were more negative toward the U.S. involvement in Iraq. Younger
voters were more likely than older voters to say that the media coverage
was changing their mind about the war.
According to Dr. Bruce Merrill, who conducted the poll, "The Bush-Kerry
race in Arizona is still too close to call. The negative media coverage
in the past week or two is beginning to have some effect on women and younger
voters who are weakening in their support for Bush. Nevertheless, considering
the amount of negative media coverage the administration has had recently,
one is impressed that the percentage of people who say they will vote for
Bush for president has not dropped. This indicates that if things go better
in the economy and in Iraq, Bush's support in Arizona will likely increase.
It also seems to indicate that while people are concerned about what is
happening both domestically and in Iraq, Kerry has not convinced people
that he can handle the problems better than Bush.
"It's important to keep in mind that public opinion polls measure what
people are thinking at a particular point in time. There are still five
months until the presidential election, and I expect that public opinion
will be very volatile right up to the election."
The statewide poll has a sampling error of plus or minus 5.1 percent. Fifty-two
(52) percent of those interviewed were female, 48 percent male. Fifty-eight
(58) percent of the interviews were conducted in Maricopa County, 16 percent
in Pima County, and 26 percent in the less populated counties. The sample
consisted of 41 percent Republicans, 35 percent Democrats and 24 percent
independents.
1. Overall, do you approve or disapprove of the job George Bush is doing
as president of the United States?
| approve |
48% |
| disapprove |
47% |
| don't know/no opinion |
5% |
2. Do you approve or disapprove of the way President Bush is handling
the U.S. economy?
| approve |
41% |
| disapprove |
51% |
| don't know/no opinion |
8% |
3. Do you approve or disapprove of the way President Bush is handling
the war against terrorism?
| approve |
51% |
| disapprove |
43% |
| don't know/no opinion |
6%
|
4. Do you approve or disapprove of the way President Bush is handling
the war in Iraq?
| approve |
39% |
| disapprove |
56% |
| don't know/no opinion |
5% |
5. Thinking about the amount of coverage you've seen about prisoner
abuses in Iraq, do you feel there has been:
| too little coverage |
11% |
| too much coverage |
58% |
| about the right amount of coverage |
28% |
| don't know/no opinion |
3% |
6. Evidently there are more pictures and videos of the prisoner abuses
that occurred in Iraq. Do you believe the additional pictures should or
should not be given to the media?
| should |
28% |
| should not |
68% |
| don't know/no opinion |
4% |
7. Have the prisoner abuse pictures that you have seen changed your
view of the war?
| yes |
18%
|
| no |
77% |
| don't know/no opinion |
5% |
8. ASK ONLY IF #7 IS YES:
Would you say the pictures increased or decreased your support for the war?
| increased |
2% |
| decreased |
94% |
| not sure |
4% |
9. Do you believe the video of the young American being beheaded by
terrorists in Iraq should or should not be shown on television?
| should |
19% |
| should not |
77% |
|
don't know/no opinion |
4% |
10. Do you think that Secretary of Defense Donald Rumsfeld should resign?
| yes |
34% |
| no |
54% |
| don't know/no opinion |
12% |
11. In the upcoming presidential election, will you probably vote for:
| Republican George Bush |
43% |
| Democrat John Kerry |
38% |
| independent candidate Ralph Nader |
2% |
| undecided |
17% |
12. ASK ONLY IF VOTING FOR BUSH OR KERRY:
Overall, would you say you are voting more for (CANDIDATE CHOSEN) or against
(CANDIDATE NOT CHOSEN)?
| |
Kerry |
Bush |
|
For |
32% |
73% |
| Against |
68% |
27% |
| |
100% |
100% |
KAET-TV is a part of Arizona State University
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