Dr. Bruce D. Merrill (480) 965-7051
FOR RELEASE TUESDAY
November 23, 1999
LITTLE SUPPORT FOUND
FOR USING PUBLIC FUNDS TO BUILD A NEW FOOTBALL STADIUM
UNLESS IT IS PAID FOR BY OUT-OF-STATE VISITORS
A poll of 577 registered voters living in Maricopa County conducted by KAET-TV
and the Walter Cronkite School of Journalism and Telecommunication at Arizona
State University during the period of November 18-20, 1999 found that registered
voters are not supportive of building a new football stadium if it has to
be paid for by an increase in taxes county residents pay. Fifty-six percent
(56%) were against using public financing, 35% were favorable, and 9% said
they had no opinion. Sixty-two percent (62%) of those with an opinion are
opposed to the use of public financing to build a new stadium.
When analyzing voters with an opinion about the stadium, no statistically
significant differences were found between Republicans (42% favor) and Democrats
(37% favor) but political independents were heavily opposed (28% favored and
72% opposed). Age was highly related to opinion about the stadium. While 47%
of those under 30 years of age were in favor of using public financing, only
28% of those over 60 were favorable. In general, voters most likely to use
the stadium were most favorable. Forty-seven percent of men (47%) compared
to 30% of women were favorable. Fifty-three percent (53%) of people who attend
Cardinals game and 63% who watch the Cardinals on television were favorable.
No differences in support or opposition were found by geographical areas in
When voters were asked if they would support a stadium if it were financed
by increasing taxes on tourist-related services like rental cars and hotel
rooms, support was about evenly divided. Forty-six percent (46%) were favorable,
48% were opposed and 6% said they were undecided. Forty-nine percent (49%)
of those with an opinion were favorable; 51% were opposed. Younger people
and voters who go to Cardinals games, or who watch the Cardinals on television
were most likely to be favorable.
The survey of 577 registered voters has a margin of error of plus or minus
4.0%. Forty-eight percent (48%) of those interviewed were Republicans, 37%
Democrats and 15% "others." Fifty-two percent (52%) of the sample
was male; 49% female.
Q1: Governor Hull recently appointed a committee to suggest ways that a football
stadium might be built and financed for the Arizona Cardinals. Some form of
public support will probably be needed to help finance a new stadium. Would
you personally be willing to consider some form of public financing to build
a stadium or are you against helping the Cardinals finance a new stadium?
Q2. One way the stadium might be financed is to tax people who come from
out-of-state to visit Arizona. For instances, would you support or oppose
a tax on rental cars and hotel rooms to help build the stadium?
Editorís note: Dr. Bruce Merrill, Director of the KAET Poll, will be a guest
on the HORIZON program on Tuesday, November 23 at 7 p.m. HORIZON
airs weeknights at
7 p.m. on Channel 8.