Small Business Saturday was created by American Express seven years ago to help small business owners get more customers during the holiday shopping season. Last year saw a more than eight percent increase in consumers who shopped on Small Business Saturday, which will take place on November 26 this year. The Jackalope Art and Craft Fair will take place in Scottsdale on Small Business Saturday, and Laura Fischer from Jackalope Arts will discuss the importance of local businesses in our economy and how businesses can get involved in the Shop Small movement.
The holiday shopping season has been pushed back even earlier than ever before. With that season upon us, a new study on “customer rage,” designed in part by Arizona State University’s W.P. Carey School of Business, shows more of us are unhappy with our shopping experience. Professor Mary Jo Bitner, executive director of the Center for Services Leadership at ASU, will discuss the study.