Horizon, Host: Ted Simons

May 22, 2014


Host: Ted Simons

Arizona Tourism Campaign

  |   Video
  • The Arizona Office of Tourism is starting a three-month ad campaign to encourage locals and people from neighboring states to vacation here in AZ. Sherry Henry, executive director of the Arizona Office of Tourism, will discuss the campaign.
Guests:
  • Sherry Henry - Executive Director, Arizona Office of Tourism
Category: Business/Economy   |   Keywords: business, economy, tourism, campaign, arizona, local, people, vacation,

View Transcript
Ted Simons: The State Office of Tourism is starting a three-month ad campaign to encourage the idea of Summer vacations in Arizona. Sherry Henry is the executive director of the Arizona office of tourism. She here to discuss the Summer in Arizona campaign. Good to see you again.

Sherry Henry: Nice to see you. Thank you so much for having us as always.

Ted Simons: You bet yeah. Now, this is a Summer in AZ campaign. Give us more information.

Sherry Henry: Well, we want Arizona residents as well as some of our folks in the region, to think Arizona for their Summer vacation, because it's a great diversity, and the beauty and the great fun things you can do in Arizona. And encourage them to explore their own back yard before they decide to take their Summer vacation someplace else.

Ted Simons: Explore their own back yard, and I understand the campaign targeting folks in Phoenix, but Los Angeles as well?

Sherry Henry: You know, everybody is always amazed about that. But Southern California, Los Angeles is still our number one drive market. The folks love to come to Arizona, particularly those that want the water sports. Because you've got the Colorado River, Lake Havasu, you have skiing and kayaking and all these great activities, so the people from Southern California just flock over there.

Ted Simons: So what kind of marketing are we talking about here?

Sherry Henry: We're doing the whole gamut. We're going to be on TV, we’re going to be in movie theaters, on digital billboards. We're going to be in the newspaper. We're going to be in magazines. This is a full-blown Summer campaign because you've got to really make your voice heard out there, and get people to pay attention.

Ted Simons: I think we have an example here, a 30 second spot that we're going to show. These people in L.A. are going to be seeing this?

Sherry Henry: Absolutely.

Ted Simons: Maybe -- Let's take a look at that ad.

>> It's here. And it's time to drive. After all, Arizona has great Summer adventures all within driving distance. Like here. And here. And here. And here. All amazing, all invigorating, and all close to home. It's a short drive, but long overdue. So start planning. Visit SummerinAZ.com for ideas.

Ted Simons: There will be print and radio, and there's also --

Sherry Henry: Billboards!

Ted Simons: Billboards as well, a website, and it sounds like it's a relatively interactive type of a website.

Sherry Henry: SummerAZ.com, and you can actually go on the website and pick the activity that you think you might like to explore. And then a little mouse hits that, and up comes all of this information and suggested itineraries and where you can find those kinds of activities. So that's everything from hiking, biking, Grand Canyon, Flagstaff adventures, urban experiences, these fabulous resorts all have these wonderful travel plans and these travel packages. And most of them now have the big water parks, you can bring your family, Tucson, wineries, anything that is you’re interested in, go on this web site and click on it.

Ted Simons: I think the attraction of white water rafting and jet skiing and kayaking is relatively obvious. The urban adventures idea, though, is rather curious. What's that about?

Sherry Henry: Urban adventures, you have to remember Arizona and particularly the urban areas have these gorgeous early mornings. So it's beautiful out there. And you can go hiking, and you can meet friends for breakfast. You can check into one of our amazing hotels. People come from all around the world to come to our resorts, particularly in the Phoenix and Tucson and even the Sedona area. And yet our residents don't think about that sometimes, that they can enjoy those same amenities in the Summer months for a fraction of the cost people pay the rest of the year.

Ted Simons: As far as this kind of a campaign, have we seen this sort of thing -- It seems like things have been tight around here in the state the past few years. Is this a ramp up, is this similar to what has been done in the past?

Sherry Henry: It is a ramp up, but it's similar to programs we've had in the past. We started doing a Summer campaign a number of years ago because the economy was so tight and we knew people were going to start driving more for their Summer vacations particularly. But over the years as our budget has been able to increase we recognize the value of that, also I think you have to look at the fact that tourism is such a major economic driver of revenue for our state, so not only do we get a great vacation, you can also help your state by keeping your money and your taxes in Arizona.

Ted Simons: Speaking of the taxes, which helped pay for this campaign, how much of the came pain cost?

Sherry Henry: A half million dollars when you put it all together. We're very fortunate that our media partners and our ad agency is able to get us so much leverage for the dollars that we actually invest. We usually get almost double that in terms of the exposure. So that helps us a lot to tell that Arizona story.

Ted Simons: When does the campaign start, how long does it last?

Sherry Henry: It started in May, and it runs through August, until about the time the kids go back to school.

Ted Simons: We talked about Los Angeles, how some folks are kind of surprised that folks in L.A. see water sports when they look at Arizona as opposed to what some of us see when we think of Arizona in the Summer time, what are the impressions, you've heard them, you’ve been around the country, you know what people from elsewhere think of Arizona as far as a tourism destination. What -- Besides the Grand Canyon, what are they thinking?

Sherry Henry: I think they always recognize the iconic -- Arizona is really known obviously for its beautiful scenery. And I think the thing we're trying to layer over that is the activities that exist in addition to that beautiful scenery. And I think that's the messaging our national campaign has had, our target cities campaign has had, all of that is to encourage you to remember not only is it fabulous and beautiful and diversified and all these different cultures, but you can do anything here. Absolutely anything. Any kind of adventure that you want, any kind of experience that you want.

Ted Simons: In terms of marketing, in terms of getting that message out, how do you do that and also -- And do you even mention the fact that it gets hot here? Really, really hot. Do you even mention that or do you just figure, if your this far along the path of visiting Arizona, you already know that?

Sherry Henry: I think that's a point, but in -- Particularly in the Phoenix area, it is hot in the few months of the year. But again, you have to work around that. And I think if you understand that, and know when you go outside and when you don't, people here, that live here play golf all Summer long right in the middle of the afternoon. I happen to be one of them.

Ted Simons: I am too.

Sherry Henry: So I think that what we want to do is tell that story to others. That you can do all these activities, and you can work around the heat, and our international visitors of course, they love the Summer.

Ted Simons: We've had you on before back in times when the state budget was a real problem and getting those dollars into the tourism office an even bigger problem from where you sit. How is that working? Are things starting to flow better, or is it still -- You still have to work to get these budget dollars into tourism?

Sherry Henry: We're very fortunate in that Governor Brewer is a great champion of tourism. And so with her guidance and her encouragement, she has done the one that has upped our budget over the last number years and that's really helped us. Again, because we're able to take those dollars and then we are able leverage them, so whatever we're contributing, we get almost double or more the exposure for those same dollars.

Ted Simons: Still a ways to go before the recession hit that level. Correct?

Sherry Henry: Yes.

Ted Simons: All right. Good luck with this. If I see a bunch of folks wandering around looking like they’re lost --

Sherry Henry: -- just help them out.

Ted Simons: In Arizona in July, I'll point them to the water. Good to have you here. Thanks for joining us.

Sherry Henry: Thank you so much.

Intelliwound

  |   Video
  • Every 20 seconds, a diabetes patient undergoes a limb amputation. We’ll show you how a new start-up company called “Intelliwound” is using tracking technology to combat diabetic complications before they become severe.
Guests:
Category: Medical/Health   |   Keywords: medical, health, diabetes, technology, intelliwound,

View Transcript
Ted Simons: Every 20 seconds a diabetes patient undergoes a limb amputation. But a new Arizona start-up company called Intelliwound is using tracking technology to combat diabetic complications before they become severe. Producer Kevin Reagan and videographer Santiago Bahti, along with editor Jennifer Frederickson have the story.

(Package)

Kevin Reagan: Intelliwound is a new start-up company aiming to reduce the number of diabetic amputations.

Bharara Manish: In the U.S. there are approximately 85,000 amputations yearly, and each costs about $100,000 or more.

Kevin Reagan: The Maguire center for entrepreneurship is supporting Intelliwound to develop a special bandage that goes over diabetic foot ulcers at risk for infection.

Bharara Manish: We are actually providing patients a simple device that goes on and is not obtrusive for them, doesn't affect their care but provides continuous stream of data to the patient and to the physician which actually enables you to identify problems before they happen.

Todd Fanciullo: Take the bandage, apply it to my hand and you'll see the temperature increase on it.

Kevin Reagan: The device is called iWARM, which stands for wound analytical retriever meter.

Bharara Manish: Every time there's a dressing change there will be a new smart iWARM device put on the wound.

Kevin Reagan: Multiple sensors within the bandage measure the wound's temperature. The numbers then transmit to a tracking device.

Bharara Manish: That tracker could be an app on a patient's cell phone, it could be a standalone device that a patient could have in a pocket that just signals to the patient in case there are problem events.

Todd Fanciullo: We're doing a lot of engineering to make the prototype we have now more practical. The prototype we have right now was approved a concept, it's large, and we're working on technology to shrink that down.

David Armstrong: It would be great to be able to have this kind of information at hand so that we can quantify what we're doing, especially when it's covered up by something.

Kevin Reagan: Dr. Armstrong, the director of the Southern Arizona Limb Salvage Alliance, a clinic that treats patients with diabetic foot ulcers.

David Armstrong: Our group collectively is the largest in the world dedicated toward amputation prevention, toward healing wounds and ultimately preventing wounds.

Kevin Reagan: Dr. Armstrong says treatment for diabetic foot ulcers costs more than the five most expensive types of cancer.

David Armstrong: If you could have a bandage that could accurately get at that mild infection early on, while it's mild, the risk for a mild infection to be admitted to hospital is very low. We believe Intelliwound may be one of those really smart technologies that helps us identify problems even before they become significant.

Kevin Reagan: Intelliwound anticipates their product to also be used on bed sores and surgical wounds.

Unknown: And how much did you apply by the way?

Unknown patient: Twenty-five platelet (inaudible).

Bharara Manish: As we grow, as we expand our reach and test the product clinically, we'll be able to test it for other kinds of wounds.

Todd Fanciullo: I think things are going pretty well.

(End Package)

Ted Simons: You can find out more about the company at its website, Intelliwound.com.
Friday on "Arizona Horizon" it's "The Journalists' Round Table." A congressman Matt salmon calls on state Attorney General Tom Horne to drop his reelection bid and a special session is called to overhaul the state's child safety system. Those stories and more Friday, on "The Journalists' Round Table." And a reminder, attorney general Tom Horne was to appear on tonight's program to address election law allegations and violations, but yesterday the attorney general's office told us that because General Horne is representing himself against those claims, he will not appear on the program until he officially files that response.
That is it for now. I'm Ted Simons. Thank you so much for joining us. You have a great evening.


Wrong-Way Drivers

  |   Video
  • In a recent six-day period, there were three fatal wrong-way accidents in the Phoenix area. That alarmed state officials, who are meeting to address the issue. Rob Samour, the senior deputy state engineer for the Arizona Department of Transportation, and Bart Graves, spokesman for the Arizona Department of Public Safety, will discuss efforts to reduce the number of wrong-way crashes.
Guests:
  • Rob Samour - Senior Deputy State Engineer, Arizona Department of Transportation
  • Bart Graves - Spokesman, Arizona Department of Public Safety
Category: Law   |   Keywords: wrong, way, drivers, law, public, safety, arizona, phoenix, car, crashes,

View Transcript
Ted Simons: A number of fatal wrong-way crashes have left seven dead on Arizona roadways. The accidents have also resulted in state agencies trying to figure out how to address the problem. Joining us now is Rob Samour, the senior deputy state engineer for the Arizona Department of Transportation, and Bart Graves with the Arizona Department of Public Safety. Good to have you both here. Thanks for joining us. Why are we seeing so many of these crashes? What's going on out there?

Rob Samour: Well, first of all, ADOT takes this very serious. Along with our partners at the Department of Public Safety and the Governor's Office of Highway Safety, we have started to look at a number of reasons why this is happening, and you have distracted drivers, you have confused drivers, but in the three recent cases you have impairment. And so it's very difficult to identify those causes, but people have made conscious decisions to actually get behind the wheel when they probably should not have been driving.

Ted Simons: Indeed, and yet impairment happens, has happened, will happen. We've had seven killed in the past couple weeks here. Is this an anomaly, is -- Again, what's happening?

Bart Graves: In my experience, I've been with DPS for seven years, we have officers that have been with the agency for 20 some-odd years, this is the first time they've ever seen something like this. It is an anomaly. Is it a problem? Impaired driving is a problem, and I think we and the Governor's Office of Highway Safety and law enforcement has been hammering that message continuously for years, and I think people kind of tune it out until something like this happens. And they realize how important it is.

Ted Simons: Let's talk about highway monitoring. And just the ability to do these kinds of things. Is the technology there for that? How are highways monitored now, what are you looking at in the future?

Rob Samour: There are a lot of studies looking at the different monitoring techniques. There's microwave, there’s radar, there’s in-ground loop detectors. What we're currently doing through our traffic operations center is monitoring the traffic through video detection. So throughout the valley and around state, we have cameras that are monitored 24 hours a day, seven days a week from a central location. Now, that system highly relies on an operator who is observing the infraction. There was a study that looked at two or three different technologies here locally, and there were wrong-way driver detections, messages that sent. The key to that technology, however, is it has to be connected to this notification system that not only warns driver, but takes that message back to a central operations center and notifies law enforcement.

Ted Simons: Are those cameras, the farther you get out of town, the less you see of the cameras? Fewer cameras farther out?

Rob Samour: That's correct. Cameras are predominantly in the metropolitan areas, though we do have some weather-related cameras throughout the state.

Ted Simons: As far as DPS is concerned, what is the policy when it comes to wrong-way drivers? What happens? What goes into action?

Bart Graves: Well, dispatch –- whatever part of the state they are in -- will notify our officers to the association with 911 calls to find out last location officers will go there looking for that driver. And they'll anticipate where the driver is going. As you probably saw in the first wrong-way collision fail involving the Officer Mendoza, our officers were stationed, this driver was southbound on the northbound lanes of the 51, officers were there, and they tried to ram this vehicle. He drove around us and they tried stop sticks and they drove around that. He was bound and determined –- and we’ll never know probably -- So it's a difficult task taking wrong-way drivers off the road.

Ted Simons: Again, Phoenix area compared to areas outside of the metro Phoenix area. Is there a difference and how much of a difference?

Bart Graves: Well, we saw in the second wrong-way fatal we saw on I-17, that was more of a rural area. We did quickly get officers to the last location where he was reported, but that time element was very compressed, and before we could find this driver he killed other people.

Ted Simons: We had 35 miles of before a collision, 22 miles, 12 miles, all three of these crashes. That's what we saw. Why did it take so long?

Bart Graves: Here's the deal -- When a wrong-way driver is, say, for instance, 81 miles an hour in the wrong direction and he's driving 30 miles, that goes like that. That's very, very fast. The first case this wrong-way driver was on four separate highways. We have 33 9-1-1 calls all giving us a different location where he's at. So we're desperately trying to locate where this driver was last time someone called us. It's a very fast-paced, if you will, almost chaotic scene to find this driver. But it's a very compressed amount of time.

Ted Simons: Is it too fast paced and too chaotic, really to expect much more? Or can we expect more?

Rob Samour: So what ADOT's currently doing, and a lot of things are standardsized that you and I take for granted every day on the roadway. We have yellow stripe on the left, white stripe on the right, ramps have arrows pointing in the direction and/or for the turning movements. I brought an example of some reflectors that are in the pavement currently that are red in the wrong direction, and white in the correct direction. We have do not enter signs, and wrong-way signs. That's the low end of the technology, the driver notification. I think what people are looking for from the department currently is that technology, that detection system that will not only warn the driver, but send a signal to our partners at the department of public safety, light up those message boards, that technology, the infrastructure is at its infancy, in the urban area we have cameras, we have loop detectors, but those are really for traffic monitoring and traffic counting, signal timing, things of that nature. The detection is a few years away in terms of a full-term deployment. But right now, a lot of those systems are in study.

Ted Simons: What about, and I've heard this from a number of people, these wrong-way spikes at parking garages and other areas. Could you put those on entrance and exit ramps?

Rob Samour: The studies show those are not high-speed applications. So I would like to say after looking at the studies, we're taking those off the table as an option. They may work in parking lots, but they're going to be hard to install, hard to maintain, and occasionally our law enforcement and rescue personnel do use those areas to either stage or for access in terms of responding to incidents on the freeway. And we wouldn't want to take that option away.

Ted Simons: As far as DPS is concerned, more officers out there, more DPS officers, is that the answer?

Bart Graves: I think every police agency would like more officers, as would we. But in this particular case that wasn't -- if we added 20 officers that would not have made a difference because people think that's going to stop it, if you see more and more officers, but in this case and many of these cases these folks don't know where they are, they're impaired, and we run the risk of many pursuing them, we're pursuing them the wrong way, which puts other motorists at risk. In this case, that would not have made a difference.

Ted Simons: Is there one thing, when you talk to officers, is there one thing you think they would like to see or one suggestion they have that may override the others?

Bart Graves: I think just like Robert pointed out, the overhead, at least the first wrong-way fatal we had, the overhead digital signs was tremendously helpful to get motorists off the road. What we try to communicate to motorists is it's always very smart to drive in the middle lane that way you have reaction time, you see one of the a dot sign and should you see a wrong-way driver and people are calling in to get off the road.

Ted Simons: In reading about this, it sounds like these wrong-way drives, the minute they get on the freeway going the wrong way, they instinctively go to the right which means they go to the fast lanes coming the other direction.

Rob Samour: That's correct.

Ted Simons: Last question -- Cost. Is there a concern that something is not being done, because something doesn't -- Folks don't want to pay for it? Is that out there?

Rob Samour: So in none of the messages put out by DPS, ADOT or the Governor's Office of Highway Safety, did we discuss cost. This is a serious issue that we need to explore, all options are on the table. We will continue to drive home the message of enforcement, education, and engineering. And it's a three-prong approach that we need to look at. We have not talked about dollars because this is a serious issue that we need to look at, collectively, and continue to remind drivers that they’re an important component in stopping or at least reducing the risk of wrong-way drivers.

Ted Simons: The nature of this is that we could go years before seeing another incident like this, couldn’t we?.

Bart Graves: We could. I’m just going to give you a quick statistic that we were talking about, in an average month across the state, we have to our 3 dispatch centers 25 wrong-way calls a month. Now, 90% of them find -- they correct themselves, they realize they’re in the wrong place and get off the freeway and get on properly. 10% we're called to the scene and we help them find where they have to go. A lot of them are disoriented drivers, others are new to the state, some are -- Have issues. But this kind of event as horrific as it was, is rare.

Ted Simons: Alright, gentlemen. Good to have you here. Good luck with trying to find a solution. We appreciate it.

Rob Samour: Thank you.

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